Construction · Professional Practices · The Trades
Operations & Studio · Est. 2024
We absorb the back office for contractors, salons, wellness practices, law firms, studios, and independent practitioners. So you spend your hours on the work only you can do.
Request consultation
The Problem
Construction firms and the service trades share an unlikely problem: extraordinary skill at the craft, suffocated by the machinery of running a business.
Contractors lose hours each week to estimates, change orders, and uncollected receivables. Salon owners, wellness practitioners, and creatives spend a third of their working week on bookings, follow-ups, and admin instead of the work clients actually hired them for.
The cost is not just time. It is missed appointments, slow cash flow, lost referrals, no-show revenue gaps, and the quiet erosion of why you started.
Of construction businesses fail within five years. Administrative mismanagement is among the top causes.
Average no-show and last-minute cancellation rate at salons, spas, and wellness practices without an automated booking system.
Average monthly cost of a single full-time operations hire, before benefits, training, or turnover.
Who we serve
Vertical One
General contractors, remodelers, custom home builders, and specialty subcontractors. Businesses whose margins live and die by the speed of their paperwork and the discipline of their receivables.
By the numbers · 83 day average DSO · 60% of contractor calls go to voicemail · 5 to 10% typical net margin
Vertical Two
Solo attorneys, small law firms, therapists, financial advisors, veterinary clinics, and independent consultants. Credentialed practitioners whose hours are too valuable for intake forms, follow-up calls, and the friction between client engagements.
By the numbers · 30% of attorney hours lost to non-billable admin · 80% of new client inquiries arrive by phone · 11% average write-off rate on billed work
Vertical Three
Salons, med spas, wellness practices, creative studios, photographers, designers, fitness studios, and beauty specialists. Service businesses where the calendar is the revenue and the front desk is the bottleneck.
By the numbers · 20% of revenue lost to no-shows without booking systems · $150 to $300 in lost revenue per missed appointment · 70% of clients prefer to book online
Inside
Construction
General contractors · Custom home builders · Design-build firms · Residential remodelers · Kitchen & bath specialists · Concrete & masonry · Electrical & plumbing · HVAC & mechanical · Roofing & exterior · Painting & finish carpentry · Landscape & hardscape
Inside
Professional
Practices
Solo & small-firm attorneys · Estate & family law · Therapists & mental health practitioners · Financial advisors & RIAs · Accountants & CPAs · Veterinary practices · Business & executive coaches · Independent consultants · Bookkeepers & tax professionals
Inside
The Trades
Hair & nail salons · Med spas & aesthetics · Lash, brow & beauty specialists · Massage & bodywork · Chiropractic & physical therapy · Holistic & integrative wellness · Personal training & boutique fitness · Yoga, pilates & movement studios · Photographers & videographers · Designers, agencies & independent studios · Architects & interior designers
Don't see your business? If your work runs on appointments, projects, or clients, our framework adapts.
Engagements
i.
Cash flow, restored.
ii.
Most chosen engagement.
iii.
Operations, end to end.
Practice One · Operations
We absorb the functions every business needs but few owners enjoy. You retain control. We handle the execution, the follow-through, and the systems behind both.
01 · Financial Operations
Bookkeeping in QuickBooks, Xero, and similar platforms. Reconciliation, financial reporting, estimates, invoicing, and AR follow-up. Vendor payments, payroll, and client disbursements all executed under your approval. We don't just keep the books. We close them, shortening days sales outstanding by 30 to 50%.
02 · Project Coordination
Job sequencing, subcontractor coordination, client appointments, no-show prevention, calendar management. Automated reminders and intake systems cut missed appointments and last-minute cancellations by up to 40%.
03 · Client Relations
Inbox triage, client check-ins, intake forms, change-order documentation, appointment reminders, status updates. Client and inquiry response times under one business day, every business day. The work of being responsive, without you being on call.
04 · Brand & Growth
Social presence, website upkeep, lead intake, referral systems, review management. Reviews collected systematically, referrals tracked and followed up on, content built to compound rather than chase.
05 · Front Door
Live phone answering during business hours, intake screening, appointment booking, and message routing. Extended-hour and round-the-clock coverage available as a premium tier. Trained on your business, your tone, and your intake script, so every caller reaches a human who knows your practice. Confidential coverage available for legal, medical, and wellness clients.
Of inbound calls to contractors that go to voicemail
Higher conversion when a call is answered live vs returned from voicemail
Of new inquiries at small law firms arrive by phone, not web form
Practice Two · Studio
Beyond operations, our in-house Studio builds the brand presence and growth engines our clients need. Websites that close. Marketing that compounds. Strategy that pays for itself. Built with modern tools and a small, expert team.
01 · Brand & Web
The digital storefront of a serious business. We design, build, and launch sites that look like the work you actually do, and quietly convert visitors into inquiries.
02 · Marketing & Content
The slow, compounding work of being visible to the right people. Social presence, email, content, and SEO, designed to bring quality leads to your door, not just impressions to a dashboard.
03 · Strategy & Systems
The thinking and tools behind the growth. Competitive research, market positioning, and the lightweight automations that let small teams operate like much larger ones.
A note on our craft
Roxford West is built around senior operators, not tiered agency hierarchies. Every engagement is led personally by someone who knows your business by name, your numbers by heart, and your clients by reputation. Every member of our team signs a non-disclosure agreement before touching client work, because confidentiality should be signed, not assumed. No junior account chains, no work passed down a line, no impersonal handoffs.
Practice Three · Launch
Most operations firms only work with businesses that already exist. We do too. We also help founders launch new ones from scratch, taking a practice, studio, or firm from concept to opening day in a single fixed-scope engagement.
Six to twelve weeks. One fee. One team. One deliverable: a working business with the brand, the website, the financial systems, the scheduling, the marketing presence, and the operational scaffolding for the first ninety days.
When the launch ends, most founders transition into a Foundation or Framework engagement so the systems we built stay running. The launch is not a handoff. It is the beginning of a longer relationship.
We coordinate with your attorney, your CPA, and your vendors so you do not have to. You focus on opening the doors. We focus on making sure the back office is ready when you do.
Inside a launch
How we work
i.
A 45-minute conversation. We audit your current operations, identify the leaks, and quantify the opportunity.
ii.
A custom operations plan with documented workflows, tools, and the specific functions we'll absorb.
iii.
A 30-day onboarding. We learn your business inside-out, sign confidentiality across our team, and integrate with your existing systems.
iv.
Monthly reporting, quarterly reviews, and the quiet confidence that the back office is in capable hands.
The Roxford Difference
Most outsourcing firms hand you task-doers. Roxford West embeds operators. People who understand the rhythms of construction and creative practice, who anticipate the next step rather than wait to be told.
Every engagement is built around a single principle: the work behind the work should be invisible to your clients and effortless to you.
Featured Work · Construction
A selection of recent residential projects supported by Roxford West. From estimate to final invoice, we manage the back-office so our builders can focus on the build itself. Trades case studies for salons, wellness practices, and studios, coming soon.
An 8,400 sq ft contemporary build. Roxford West managed subcontractor coordination, progress billing across 18 trades, and weekly client reporting throughout an 11-month timeline.
Full operations support for a coastal renovation. AR collection reduced from 71 to 28 days.
Custom ranch-style residence. Roxford West handled lien waivers, change orders, and client communications start to finish.
"An owner's most valuable hour is spent building the business. Their most expensive is spent running it."The Roxford West Approach
Begin
Every engagement begins with a confidential conversation. We will listen, ask precise questions, and tell you honestly whether we are the right partner for you.
What happens next
We reply within one business day to schedule a 45 minute discovery call. No charge, no commitment.
We audit your operations, identify the leaks, and quantify the opportunity in real numbers.
You receive a written proposal within five business days. Engagements are month-to-month, no long-term contracts.